Rusbiz Newsletter   Easy, low cost incorporations. Click Here.
HomeCategoriesArchiveAdvertisePrivacy StatementFeedbackAbout UsRusbiz Home
Ezine for online business community
   
SIGN UP
to receive the ezine
Your Name
*:
Your E-Mail*:

 
 
    BECOME A MEMBER of Rusbiz.com B2B portal for free! Members have access to a unique ecosystem of integrated and cost-effective business solutions.
Register
 

Send
 this newsletter
 to your friend
     
  Receiver's E-mail*:  
   
  Sender's Name*:  
   
   

  Network with like-minded business people.
Ask business related questions.
Help others in getting right answers.
Use brand new Rusbiz forum to publicize your opinion.

"Internet Success Private Site" has everything you need to succeed online! Click here for more information!

Rusbiz Services

 The 10 Natural Laws of Successful Time and Life Management: Increase Productivity and Inner Peace
Interactive Marketing Ezine: Your guide to generating online Success! Essential marketing methods and traffic-generating techniques! Plus: Weekly Free ads!
www.vectorcentral.com

 
 
 

computercourses1


Magazines of America






 
 

#57 [05.10.2005]
 

How to get Top Search Engine Ranking with Keywords Optimization

By Nowshade Kabir ©Rusbiz.com

How to get Top Search Engine Ranking with Keywords Optimization

For many websites, search engines, especially Google, bring more than 80 percent of their new visitors. According to a recent survey conducted by Marketingsherpa, 59 percent of B2B marketers have disclosed that they plan to increase their search engine optimization budgets for next year. This trend proves that most of the online businesses started to realize how crucial it is to optimize their web pages for search engines. If you are still lamenting why you are not getting enough targeted visitors from search engines, it is about time you take some very basic actions. Search engine optimization is a complex issue comprised of a number of aspects, i.e. valuable content, meta-tag optimization, keywords optimization, back links etc. However, if you just concentrate and work on one aspect Ė keywords, you will be able to increase site visibility dramatically. On the other hand, failure to take this fundamental search characteristic seriously means loosing out to the competitors.

What does it mean for you to optimize your web pages with targeted keywords? Ideally, as a business you should know which words or phrases people will use to make a query on a search engine when they look for products or services you sell. Your goal is to get your website within ten top search positions for specific keywords or phrase. Getting your website on the first page for a query is a time consuming and a tedious job, but, if you get it done, the outcome will be enormously beneficial for your website. Your website will receive increased targeted traffic with solid top search engine placements for years to come.

There is nothing more disappointing than working hard to get top ranking for a certain key phrase and then realize that you are targeting for wrong type of visitors. How do you choose your key words and phrases and optimize your pages accordingly?

Our Services
  B2B Portal Deal Management
  E-commerce Market Research
  Web Marketing Add products to E-catalog
  Web Stores Advertisement
  Web Design Packages Read More...
  1. Make a list of keywords that you think buyers might use to search for products and services you sell. If you are having trouble with this, ask your customers what keywords they would use to find your products and services.

  2. Use a Thesaurus to check synonyms of the words and phrases that you have chosen. You may come up with additional keywords. A good online source of dictionary and thesaurus is http://thesaurus.reference.com/. Another great tool is Gorankís ontology finder. Itís a related keywords look up tool located at http://www.gorank.com/seotools/ontology/.

  3. Eliminate all single words from the list! In most of the cases, with single words the range is either too broad to target specific visitors or competition is so high, itís not worth the try!

  4. Go to several of your competitorsí websites and check out what keywords they are focusing on by viewing the HTML source of the pages. Select only those competitors, who have high-ranked sites for your primary products or services.

  5. Now go to Yahoo! pay per click search marketing site Overture, which has an excellent keyword selection tool. Type in your word, combination of words or phrase in the given field and see how many times your specific term was searched on last month, and related searches that include your given keywords. The address is http://inventory.overture.com/d/searchinventory/suggestion/.

  6. Google also has a similar tool located at https://adwords.google.com/select/KeywordSandbox. If you enter a keyword to show matching query, the tool will give you two lists. The list on the left consists of specific search terms and on the right you will see a number of words and terms related to the keyword or term that you inserted. Pay special attention to the list on the right as you might find a number of words and terms that you have never thought of.

  7. Get the search phrases or terms that are popular enough and fall into your criteria from above mentioned lists.

  8. Now letís try to find whether you should use your keyword in singular or plural, or which one of the two similar search terms or phrases are more desirable by going to the following page: http://www.onfocus.com/googlesmack/down.asp. When you enter two search terms, you will see which one is more popular and appears more times on the Internet.

  9. Now that you have a number of keywords, cluster two to three of them for one single page. Remember, every page of your site should be built surrounding one single theme and focused on maximum two to three keywords.

  10. Use these keywords for the specific web page. Make sure you donít over use keywords on a page. Search engine spider may consider that you are spamming and may penalize you if it sees too much use of same words on a page. How do you know that you are not over using keywords? There are tools to check what the density of a keyword on a webpage is. Again Gorank has several tools for checking keyword density at http://www.gorank.com/seotools/. You can verify what is the keyword density used by top ten ranked web pages for a particular keyword. Another place where you can analyze keyword density for your content is http://www.gorank.com/seotools/. This tool allows you to see ratio of keywords density with a given text dynamically.

  11. You also have to use keywords in your Meta tags, title and, if possible, in the page link itself for getting positive result. Donít forget to use keywords on your imagesí alternative texts as well.

Of course, optimizing your web pages for keywords will dramatically improve your web page ranking. However, this alone might not be able to position your page at the top. Once you are done with your keyword optimization you should start working on getting quality backward links to your page. Combination of these two is often sufficient to achieve remarkable result in your search engine optimization efforts.

Discuss this article at our new forum




How to Link to This Page?

To link to this page from your website, simply cut and paste the following code to your web page.

It will look like on your page as:

How to get Top Search Engine Ranking with Keywords Optimization

 
 
Send
 
   
   

  RSS logo  
  #79 [24 Jan 2007]
Are You Protected from Storm Worm?

 
  #78 [10 Nov 2006]
Increase sales with eCommerce 2.0

 
  #77 [15 Oct 2006]
Web 2.0 in eCommerce

 
  #76 [15 Sep 2006]
How to Use Internet in Your Export Business

 
  #75 [20 Aug 2006]
Six Reasons to Use a B2B Marketplace

 
 
Archive



Categories
Internet Business Ideas
E-business Development and Implementation
Internet Viruses and Scams
Online Promotion and Marketing
Business Management & Enterprise Applications
Motivational and Personal Development
Web Experience Enhancement



Related Articles
Search Engine Optimization for the Rest of Us
How to get Top Search Engine Ranking with Keywords Optimization
Points to Consider before Web Promotion
Effective Offline Promotion
Attracting traffic with banner ads

 
Peter Bain Forex Trading Video Course

Tel3 Prepaid International Long Distance Calling

 
       
About the author
Nowshade Kabir is the founder, primary developer and present CEO of Rusbiz.com. A Ph. D. in Information Technology, he has wide experience in Business Consulting, International Trade and Web Marketing. Rusbiz is a Global B2B Emarketplace with solutions to start and run online business. Click here to contact him.