Six components of a good e-commerce site
By Nowshade Kabir ©Rusbiz.com
Many of your competitors are already doing business through the Internet. You
read that yearly growth rate of e-commerce is over 25 percent. E-commerce segment
for the businesses that sells to other businesses or B2B, as it is called, is
escalating even in a better pace. Naturally, at one point, you too decide that
you need to have a piece of this action! But, what are the main characteristics
of a good e-commerce site that you must consider even before you build one?
A small research will show that there are numerous choices for you to make your
business presence online. In fact, you can be overwhelmed with all the possibilities
that are available on the Internet to build an e-commerce website.
However, it is important to plan your website before even shop around for tools
to build your site. There are some basic components that all e-commerce sites
include, such as product or service description pages, a shopping cart - so
that buyers can select and keep items from your product list till they generate
a purchase order or an invoice, a payment mechanism Ė so that buyers can pay
for your products online or offline. But, you also need to pay attention to
the following crucial aspects:
Buyers take their decision whether to buy a product from your site or not depending
on the information that you provide. Thatís why the product should have a clear
and high-quality picture, short and detailed specifications. If necessary add
attachments of diagrams, sketches, video etc. along with the product specification.
Write clearly and prominently all sales terms and after sales supports terms,
If you have many products, it is better to use an industry standard classification
system to categorize your products. The goal is to have all the information
related to the product available on the website, so that the customer can take
a positive buying decision instantly.
Different Ordering Methods
The ultimate goal of your e-commerce site is to make sales. Many people still
donít feel comfortable to make payments through online transactions. You would
be better off if you include ordering processes by fax, telephone and ordinary
mail. In fact, to have a telephone number for customer support and order is
a must for any e-commerce site as it gives buyers some extra feelings of security.
That way they know that they can always talk to a live person if anything goes
Different Payment Methods
Although credit cards are by far the most acceptable means of payments on the
Internet, you should definitely consider other methods as well. For small payments,
Paypal is becoming increasingly a popular mode. All e-commerce sites should
integrate this to their payment methods. More options include: Electronic checks,
e-bullion, Offline bank transfer etc.
Shopping Cart with Tax Calculation
In your search for shopping carts look for the ones, which have different tax
calculation mechanisms inbuilt. If you are located in a province or state where
your regional tax gets calculated on top of the federal or vice versa, your
shopping cart should have the ability to calculate them correctly.
As money back guarantees are becoming increasingly common on online sales you
should consider prominently posting your money back guarantee on you website.
Be sure to make your money back guarantee generous! Customers are becoming pickier
on this issue. For example if you sell knowledge base products like e-books,
reports etc. make your hundred percent guarantees at least of two months. For
tangible products, after sales warrantees should be also considerably generous.
Customers should feel completely secured to buy at your website.
the information that they are relaying to you. You must clearly explain them
what you plan to do with the various information that you collect from your
If your website collects sensitive information from your customers, you should
use security systems like SSL (Secure Socket Layer). This guarantees that the
data provided by your customer will not fall into the hand of a malicious hacker
while transferring from his computer to the web server. This also will reassure
your customers that you are truly concerned about the security of their personal
and sensitive information.
Once you know how to handle all the above mentioned aspects, go ahead and look
for a great tool to build your dream e-commerce website and make money online!